Explore how Texas Tech Credit Union (TTCU) is setting a new standard for member experience by integrating Glia’s next-generation AI with human insight in their contact center. This session takes you inside TTCU’s transformation, revealing how strategic AI deployment empowers agents, creates seamless self-service opportunities and leads to more meaningful member engagement.

Here’s what’s on the agenda:

• ◎ Learn how Texas Tech Credit Union is transforming contact center operations by unifying AI and human support across the member journey.
• ◎ Discover which types of interactions are ideal for automation—and how to free up agent time for higher-value conversations.
• ◎ Gain actionable strategies for reducing member effort and improving service consistency without adding headcount.
• ◎ Hear how Glia Virtual Assistants (GVAs) are integrated into real workflows to resolve common inquiries more efficiently.
• ◎ Walk away with practical insights and inspiration from a peer institution actively leading digital transformation in financial services.