2024 will mark a turning point for the digital customer experience. Generative AI is set to take a central role in the online shopping journey, visible and actively engaged with consumers for the first time. In this webinar, industry experts will share why and how you should embrace AI for e-commerce this year.
Guest speaker Thomas Husson, VP and Principal Analyst at Forrester, will detail the significance of this shift and present key e-commerce predictions for the upcoming year.
He’ll be joined by Melissa Magerer, Head of US Marketing at iAdvize, who will unveil the first generative AI barometer to show what brands should be on the lookout for.
And you’ll hear from Chris Pirrotta, VP of Marketing at Sideshow, about the positive impact of generative AI on their e-commerce customer experience—like 2x CVR and 94% CSAT on automated conversations.
Get ahead on your 2024 generative AI implementation strategy
Adopt ROI-focused generative AI use cases on your site
Anticipate trends linked to this pivotal shift