On-Demand Webinar

Data’s Pivotal Role in Building Health Equity

How Healthcare Marketers Can Use Data to Help Improve Universal Health Outcomes

Are you ready to revolutionize healthcare and life sciences in 2024 and beyond? It’s time to shift the paradigm and put health equity at the forefront of innovation! Healthcare and life science executives are spearheading a transformative movement, making health equity their top priority for 2024. With a staggering 80% of C-suite leaders placing it within their top-10 goals, the momentum for change has never been greater! To succeed, many of your peers are building strategies that utilize data and technology more effectively, including plans to reduce algorithmic bias, improve patient engagement, reach and educate healthcare providers, and strengthen trust. Tune into a conversation around the core strategies driving the advancement of health equity.

Here’s what’s on the agenda:

  • ◎ The necessity of data access: developing accurate insights and improving the ability to identify and engage underserved or vulnerable populations.
  • ◎ Build trust in an era of misinformation: facilitating better adherence, healthcare brands must adopt best-in-class marketing practices and develop more personalized and relevant communications.
  • ◎ Leveraging and balancing: leveraging experts who can help maintain strict compliance with regulatory and industry restrictions while balancing innovation and digital adoption is critical to accelerating transformation.

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