On-Demand Webinar

From Basic Search to Business Engine: The Nail Gun Depot Success Story

Join HawkSearch for a conversation with Nail Gun Depot as they share their journey from basic site search to a powerful business engine. Learn how they moved beyond the limitations of their previous solution, implemented key improvements, and now support their internal team with deeper insights and smarter search capabilities. We’ll also explore the results they’ve seen so far—and what’s ahead as they continue evolving their search strategy.

Key Takeaways:

    • ◎ How to transform site search from a basic tool into a strategic driver of business performance
    • ◎ Key limitations of traditional search solutions – and how to identify when it’s time for an upgrade
    • ◎ Practical improvements that enhanced product discovery and internal team efficiency
    • ◎ Lessons learned and next steps for continuing to evolve a high-performing search strategy
    • ◎ How better search insights can support smarter merchandising and decision-making

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Speakers

John Murcott

EVP of Product & Strategy, HawkSearch

John Murcott is an entrepreneurial leader with nearly 20 years of experience in sales engineering, product management, and professional services, specializing in automation, integration, and enterprise SaaS. As EVP of Products and Strategy at Bridgeline, he drives strategic growth by helping customers increase revenue through intelligent search, personalization, and SEO optimization, while supporting sales with clear product vision and results-driven execution.

Mark Bordicks

Marketing/E-Commerce Director, Nail Gun Depot

Mark Bordicks is an experienced eCommerce professional with a proven track record of implementing content, technology, marketing, and growth strategies across both B2B and B2C industries. He specializes in media relations, content development, marketing strategy, SEO/SEM best practices, website optimization, and organizational leadership. Throughout his career, Mark has helped influential brands strengthen their digital presence and drive measurable growth, including Laura’s Lean Beef, Meyer Natural Foods, FRCH Design, NailGunDepot.com, Fry Fastening Systems, Bioformix, Inc., and Senco Tools.

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