This is part one of a two-part B2B Masterclass webinar series where we’ll explore the challenges and opportunities of B2B digital transformation, and provide you with the strategies and tools you need to succeed.
On-Demand Webinar
From Friction to Revenue: Mastering B2B Site Search For Growth
Why ‘Good Enough’ Search is Costing You Sales – And How to to Fix it
Watch this on-demand webinar — a 60-minute conversation about search in the B2B space. We’ll discuss the rising influence of B2C expectations, the complexities of B2B products and customer types, and why search is a critical first step in the buyer journey.
Key Topics Covered:
- ◎ The unique challenges of B2C: complex products, diverse customers, and high stakes
- ◎ Why search matters as the critical first step in the buyer journey
- ◎ The key differences between out-of-the-box vs. premium search
- ◎ The evolution of digital discovery: From part number searches to semantic understanding and AI-driven personalization
- ◎ The role of search in bridging the gap between what salespeople do offline and what websites can do online.
Don’t miss out! Register now to watch the entire on-demand webinar.
Available On-Demand Now!
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