This is part one of a two-part B2B Masterclass webinar series where we’ll explore the challenges and opportunities of B2B digital transformation, and provide you with the strategies and tools you need to succeed.

Join us on April 8 for a 60-minute conversation around search in the B2B space. We’ll discuss the increasing tension of B2C expectations, the complexities of B2B products and customer types, and why search is the critical first step in the buyer journey.

Key Topics Covered:

• ◎ The unique challenges of B2C: complex products, diverse customers, and high stakes
• ◎ Why search matters as the critical first step in the buyer journey
• ◎ The key differences between out-of-the-box vs. premium search
• ◎ The evolution of digital discovery: From part number searches to semantic understanding and AI-driven personalization
• ◎ The role of search in bridging the gap between what salespeople do offline and what websites can do online.

Stay tuned for Part 2 (coming soon!) where we will explore how to create a connected commerce experience and how to justify the investment in AI search technology across all stakeholders.

**This webinar is exclusively for B2B executives in the Manufacturing and Distribution space. Solution providers to these organizations and other entities may not be eligible to attend. Register with your official company name and corporate email to ensure entry. WBR may restrict access based on company type.