On-Demand Webinar

Looker's, Not Booker's: 5 Fixable Gaps In The Guest Journey

Despite strong digital traffic, most travel brands struggle to convert lookers into bookers—nearly 97% of visitors leave without booking, often due to missed opportunities in recognizing and engaging travelers at key moments. These gaps—anonymous visitors, untimely or generic messaging, static offers, lack of follow-up after abandonment, and inconsistent experiences across devices—quietly erode conversion rates and drive revenue to OTAs.

Drawing on the latest industry research, case studies, and practical strategies, this session will equip travel leaders with actionable insights to bridge these gaps.

Key Takeaways:

  • ◎ The inability to identify and re-engage anonymous visitors across sessions and devices.
  • ◎ Missed moments of high intent due to delayed or generic messaging, rather than leveraging real-time behavioral signals for personalized outreach.
  • ◎ Static, one-size-fits-all offers that fail to motivate engagement, as opposed to dynamic value exchanges like loyalty points or exclusive content.
  • ◎ Limited recovery of abandoned bookings, with most brands only retargeting known users and missing the chance to re-engage all high-intent visitors.
  • ◎ Disjointed messaging across mobile, desktop, email, and SMS, which erodes trust and disrupts the guest experience.

Don’t miss out! Register now to watch the entire on-demand webinar.

Available On-Demand Now!

Hosted By: 

Register to Watch Now!


We respect your privacy, by submitting this form you agree to having your details passed onto WBR and the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights with WBR, click here.
Top