About This Webinar

AI is moving fast. It’s not just helping with personalization or smarter recommendations anymore — it’s changing how people (and the AI agents acting on their behalf) discover, evaluate, and buy. The rise of agentic AI and the shift toward a zero-click internet will completely change how customers interact with your business.

Here’s the catch: none of it works without great search. Search is the foundation that fuels RAG, powers AI agents, and ultimately decides whether your digital experiences win or lose in this next wave of commerce.

In this webinar, we’ll unpack what this means for both B2C retailers and B2B enterprises — and what you can do right now to get ready for 2026

Agenda:

• ◎ How AI agents are already reshaping shopping and buying journeys
• ◎ Why the “R” in RAG (and RAG+) matters — retrieval, chunking, and context
• ◎ What “enterprise-grade AI” means in practice: scalability, security, governance
• ◎ Where companies are over-investing in AI while skipping the basics that actually move the needle
• ◎ Practical playbooks and examples from B2C and B2B leaders already seeing ROI</li